Macro Media - Social Media Producer
THE POWER OF INSTAGRAM
A recent Passport-Photo.Online study surveyed more than 1,000 Instagram users to find out how the Instagram content experience is influencing their buying decisions.
Of those Instagram users who follow businesses, 26% typically visit business profiles every day. Another 27% visit business profiles every week. Daily or weekly visits from customers and potential customers are high. This is genuine marketing gold. Creating content that gets followers to come back again and again—daily or weekly—is something you don’t want to miss.
(https://www.forbes.com/sites/shephyken/2022/10/09/the-power-of-instagram/)
Short videos are the key.
89% of Instagrammers prefer short-form content.
"In fact, shorter videos tend to perform better because let's face it, viewers don't have a very long attention span. Videos that are around 26 seconds long have been shown to perform best, so try to make sure you keep your videos, informative, visually appealing, and to the point." - Placeit.net