Macro Media - Social Media Producer
THE POWER OF INSTAGRAM
A recent Passport-Photo.Online study surveyed more than 1,000 Instagram users to find out how the Instagram content experience is influencing their buying decisions.
Of those Instagram users who follow businesses, 26% typically visit business profiles every day. Another 27% visit business profiles every week. Daily or weekly visits from customers and potential customers are high. This is genuine marketing gold. Creating content that gets followers to come back again and again—daily or weekly—is something you don’t want to miss.
(https://www.forbes.com/sites/shephyken/2022/10/09/the-power-of-instagram/)
Grow your business
Instagram has 1.4 billion users each month, making it the fourth most popular social network.
Increase your engagement
"The short, entertaining videos have a special way of grabbing users' attention, which can mean lots of engagement for your brand" - Hootsuit.com
Connect with your audience
71% of Instagram users feel more connected to brands they follow on Instagram. Feeling connected to any company infers there is a sense of loyalty. - Forbes
Build a community
Furthermore, 93% of people on Instagram are likely or very likely to buy from a business they feel connected to over a competitor.
Reach more customers
Not only can you get your business in front of more people and, but you can consistently turn a percentage of those followers into customers.
Inspire people
“Did Instagram ever inspire you to shop from businesses even when you weren’t looking to do so?,” 79% said, “Yes.” - Forbes
Short videos are the key.
89% of Instagrammers prefer short-form content.
"In fact, shorter videos tend to perform better because let's face it, viewers don't have a very long attention span. Videos that are around 26 seconds long have been shown to perform best, so try to make sure you keep your videos, informative, visually appealing, and to the point." - Placeit.net